From fashion and cars to design and décor, there is nothing as stylish and classy as black. Its simple sophistication sets the aesthetic tone for good taste, and never as emphatically as with the introduction of Jose Cuervo Black to the discerning palates of South Africans in August 2009.
We are all familiar with Jose Cuervo’s siblings Especial (Gold) and Clasico (Silver) and no doubt have spent many nights in their company in our younger days. But although sooner or later we all grow up, we certainly don’t grow old. As we mature into successful and confident adults we naturally gravitate towards a drink that matches our maturing palates but without compromising our inherent sense of adventure. We still want that deliciously familiar taste of Tequila, but as our palates become more refined, we seek out something smoother, richer and more flavourful.
“We are extremely proud and excited to welcome the new member of the Jose Cuervo family to South Africa, Don Jose Cuervo Black” said Vonne Lombard, Jose Cuervo Brand Manager, brandhouse. “Drawing on centuries of experience, Jose Cuervo has blended this signature Tequila specifically to appeal to the person who has forged a relationship with Tequila and is ready to take it to the next level. Jose Cuervo Black has an edge that comes with age, with a twist of untamed youth that will never be lost.”
Jose Cuervo Black is aged in charred white American oak barrels for 18 months which softens the agave notes and introduces consumers to a more full bodied Tequila reminiscent of an aged bourbon. Its time in the barrels imparts a deep amber hue to the liquid and aromas of toasted oak, cinnamon, red apple, cocoa and coffee. The taste is thus slightly sweeter than you’d expect but without distracting from the subtle agave notes associated with Tequila. The finish is warm and smooth.
Jose Cuervo Black can still be enjoyed as a shot, of course, but it’s infinitely better suited to slow sipping over rocks, or even with a mixer.
The bottle retains the Jose Cuervo familiarity so it will be easy to spot on the shelves of the bottle store, or behind the bar, but it is slightly shorter and wider to indicate its position in Tequila hierarchy. Quality and family heritage dating back to 1795 is emphasised with the embossed family crest, Fundada en 1795, and Hecho en Mexico.
As our drinking tastes have evolved, so too has our approach to having fun; it hasn’t diminished in any way but we demand certain levels of comfort. This is why Jose Cuervo chose to introduce this prestigious member of his Mexican Familia in the luxurious setting of a private VIP party at South Africa’s premiere rock festival. Oppikoppi is legendary in music circles, and for most people it means a weekend of paying the price with dusty camping while enjoying the best local musicians on multiple stages. Not so for the guests of Jose Cuervo, who enjoyed a VIP experience including four-star hotel accommodation and an exclusive party on the specially designed Jose Cuervo deck overlooking the main stage. Besides Jose Cuervo Especial and Clasico, gourmet food, special musical performances by well known artists and gift bags, guests were the first to be introduced to Jose Cuervo Black.
Jose Cuervo, the world’s number one selling Tequila, is committed to responsible drinking.
Not For Sale To Persons Under The Age Of 18. Drink Responsibly.
