Cape Town’s latest shopping experience, a synthesis of Long street style and sustainable shopping, opened with a phenominal celebration on Wednesday 4 Feb, with late night shopping hours.

As more people choose to turn their environmental ethics into action, 210onlong offers an innovative, vibrant experience for conscious retailers and consumers, in Cape Town’s creative heart, Long street.

The run down Baobab Mall has been lovingly recycled, using eco-friendly building techniques wherever possible, from the bricks (recycled) to the paint (organic, non-toxic), cement (lime rather than cement), timber (registered forests) and finishings (non-toxic varnish, indigenous tree etc.). The result is a bright, elegant shopping mall with more than 15 varied retailers all with a percentage of their products respecting the people and materials that create the things we like to buy.

Miki Clark, one of the owners, said: “We’ve used as many eco-friendly products while building as possible, and we’ve invited stores to open up in here that have the same sustainable ethics we do. A percentage of everything sold here is either eco-friendly, organic, recycled, subscribe to fair trade principals or are made locally. We are developing the mall in phases, and although it’s not entirely sustainable yet, we aim to eventually get it functioning completely off the grid.”

“One of the aims of the centre is to establish a culture of relaxed, late night shopping in Long Street, so the centre will be open till 8pm on weeknights and till 6pm on Saturdays. We want to offer Capetonians a chance to enjoy the vibrant, contemporary stores in the heart of their city, after work,” he said.
Shoppers keen on staying green will not be disappointed, but neither will those who are after original, stylish fashion, homeware or just a great cup of coffee.

*Stores include: *

1. U & Me – a hub of coffee, clothing and conversation, offering
local designer fashion and excellent barristers
2. The Hemporium – stylish clothing, bags, cosmetics and shoes made
from hemp – housed in their elegant concept store
3. The Green Shop where you will find the uber-cool “Give it bag” –
designer recycled bags, and all things solar powered from
batteries for cell phones, lights and home wear to ingenious
children’s (and adult) toys
4. Think Shoes, an exclusive distributor of original, handmade
footwear made from eco friendly processes and materials
5. Never on a Sunday, a Long Street icon, offers vintage and retro
clothing
6. Baobab Books, the illustrious rare book shop, has been
refurbished. The Time Out, Cape Town 2009 called it: ‘Serious
literature and volumes on material culture further attest to a
discerning selectivity at the helm. A bibliophile’s nirvana.’
7. Ny Lon, another Long street legend, offers 100% locally designed
fashion inspired by New York and London.
8. Galleria Gibello, whose emotive African photographs are printed on
handmade recycled paper, has opened her second gallery here
9. juices and smoothies at Tutti Fruity
10. Afro Hair – a hair salon offering organic hair products
11. Wag world – Gorgeous pet accessories designed and made locally
12. Gravy – proud supporters of Craig Native – local talent
13. Moss clothing – locally designed and manufactured clothing,
accessories and fun gear
14. Afrikan Link – local music, clothing, books and soaps
15. Vintage – stylish gear from yester-year

For more information contact: Stacey: 082 391 3878